‘They might want a face to face with me, and I might not want to or not be allowed to, but a competitor might be okay with it. And suddenly does that then make it an essential meeting or a non-essential? I think managing that is going to be pretty tricky. I think it creates a lot of margin for differences, because everyone was on one page before, we’ve all gone to the next page and now it’s going to be a weird middle ground.’ Research Participant